SXSW 25 Preview: Pop Music – Part 1

Preview: SXSW 25 Music Festival 3/10-3/15 in Austin, Texas
Pop Music, Part 1
~Dagmar


Photographer Kirk Stauffer will attend SXSW again this year! We’re so appreciative of them letting us cover the annual event, which finds bands from all over the world descending on Austin, Texas. For the 2025 acts I’ve gathered for some particular love (but as always, whatever you check out, you’ll have fun), I organized them by SXSW’s genre specifications. The pop music genre will be in two parts.

Aiko
Czech Republic
pop/rock
SXSW Schedule

Aiko

Click on photo to see Aiko’s video for “Cleopatra”

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Borderline
New Zealand
pop/indie pop
SXSW Schedule

Borderline

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Catnapp
Germany
pop/electronic
SXSW Schedule

Catnapp

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Cloudy June
Germany
pop/alternative
SXSW Schedule

Cloudy June

Click on photo to watch video for Cloudy June’s “Big Girls Don’t Cry”

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FILLY
Austria
pop/hyperpop
SXSW Schedule

FILLY – photo by Rosa Knecht

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Flawless Issues
Germany
pop/alternative
SXSW Schedule

Flawless Issues – photo by Taba Luca

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Freak Slug
UK
pop/indie pop
SXSW Schedule

Seattle people: Freak Slug appears @ Baba Yaga on March 2nd, 2025.

Freak Slug

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lúpína
Iceland
pop/synth pop
SXSW Schedule

lúpína

Click on photo to watch the video for “lúpína’s sad club”

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Sunna Margrét
Iceland
pop/avant/experimental
SXSW Schedule

Sunna Margrét – photo by Olivia Schenker


Nation of Language (w/ Blonde Redhead) @ The Paramount

Nation of Language (Lisa Hagen Glynn)
Ian Richard Devaney, of Nation of Language.

By Lisa Hagen Glynn

Nation of Language played the Paramount Theatre on October 13, 2024. The Brooklyn synth-pop trio included Ian Richard Devaney (lead vocals, guitar), Aidan Noell (synth, vocals), and Alex MacKay (bass).

Nation of Language had a pronounced 1980s sound, characterized by peppy major tunes, catchy arpeggiated synth lines, new-wave bass lines, and perpetual drum-machine grooves. Devaney bowed and belted, disappearing into thick fog and popping up elsewhere on the vast Paramount stage. Their 16-song set included selections from all three of their studio albums, emphasizing Strange Disciple.

The holiday weekend probably hurt attendance a bit, but the band seemed pleased by the turnout and thanked attendees profusely. The audience danced, sang along, and roared whenever Devaney hit a high note. Nation of Language seemed like they would bring the same positive energy to a house of ten or ten thousand.

They credited KEXP for the launch of their career, having performed several studio sessions there on previous tours. While in Seattle this time, the band planned a DJ set at Life on Mars, and a movie night at Here-After.

Sharing that they had first played the tiny Back Bar at Seattle’s old Crocodile, they said they were in disbelief to now be playing the Paramount—and “with fucking Blonde Redhead,” no less.

Aidan Noell and Ian Richard Devaney.
Alex MacKay.

Long-time NYC noisy-shoegaze trio Blonde Redhead performed what was technically an opening set, although with their influence they felt more like co-headliners. The group included founding members Kazu Makino (vocals, guitar, keys), Simone Pace (drums), and Amedeo Pace (vocals, guitar).

Blonde Redhead drew a stylistic contrast to Nation of Language, with mostly minor keys and sometimes dark lyrics. Providing a compelling complement, their sound ranged from driving, guitar-heavy tunes, to danceable thumping bass drum and keys, to still songs with breathy vocals. Their set crossed several of their ten albums, including the 2023 Sit Down to Dinner. Makino wore a keffiyeh, and dedicated the final song to Palestinian liberation. Before exiting the stage, the Pace brothers stepped atop a subwoofer to distribute setlists to appreciative fans.

Blonde Redhead’s Kazu Makino.
Brothers Simone and Amadeo Pace.

Nation of Language

Blonde Redhead