SXSW 25 Preview: Pop Music – Part 1

Preview: SXSW 25 Music Festival 3/10-3/15 in Austin, Texas
Pop Music, Part 1
~Dagmar


Photographer Kirk Stauffer will attend SXSW again this year! We’re so appreciative of them letting us cover the annual event, which finds bands from all over the world descending on Austin, Texas. For the 2025 acts I’ve gathered for some particular love (but as always, whatever you check out, you’ll have fun), I organized them by SXSW’s genre specifications. The pop music genre will be in two parts.

Aiko
Czech Republic
pop/rock
SXSW Schedule

Aiko

Click on photo to see Aiko’s video for “Cleopatra”

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Borderline
New Zealand
pop/indie pop
SXSW Schedule

Borderline

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Catnapp
Germany
pop/electronic
SXSW Schedule

Catnapp

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Cloudy June
Germany
pop/alternative
SXSW Schedule

Cloudy June

Click on photo to watch video for Cloudy June’s “Big Girls Don’t Cry”

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FILLY
Austria
pop/hyperpop
SXSW Schedule

FILLY – photo by Rosa Knecht

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Flawless Issues
Germany
pop/alternative
SXSW Schedule

Flawless Issues – photo by Taba Luca

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Freak Slug
UK
pop/indie pop
SXSW Schedule

Seattle people: Freak Slug appears @ Baba Yaga on March 2nd, 2025.

Freak Slug

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lúpína
Iceland
pop/synth pop
SXSW Schedule

lúpína

Click on photo to watch the video for “lúpína’s sad club”

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Sunna Margrét
Iceland
pop/avant/experimental
SXSW Schedule

Sunna Margrét – photo by Olivia Schenker